Ann Arbor, Michigan, August 19th, 2008 - Conferencesforeducators.com was recently launched as a professional development resource for educators and event providers.  The professional development website allows users to post, search, and receive information on events across the country.  Members are also able to:

Needham, MA, July 1, 2008 – Adaptive Campus and the Sloan Consortium have partnered to maximize an effort to reach out to potential Sloan Consortium members. Adaptive Campus has developed an integrated marketing campaign focused on helping the Sloan Consortium reach a revenue level that enables it to become self-sustainable. Adaptive Campus is utilizing channels that are consistent with its focus on community.

Alexandria, LA, May 20, 2008 – Adaptive Campus and the Louisiana Board of Regents launched an online marketing campaign today to reach students across the state of Louisiana.  This effort supports offline activities also underway.  It serves the purpose of helping students find their way to a website that Adaptive Campus developed last year for the Continuum for All Louisiana Learners (CALL).

Alexandria, Louisiana, April 15, 2008 - Adaptive Campus had the privilege to present to a crowd of over 30 attendees at the Louisiana College and University Marketing Exchange Day.  The crowd consisted of college and university representatives from across the state eager to discuss the benefits of online marketing.  The presentation also covered several important topics including data analysis and online analytics as well as how to reach potential students in Louisiana through current online marketing techniques.  The educational session was directed by

Lake Charles, Louisiana, March 4, 2008 - Adaptive Campus and other professionals from around the country recently collaborated to help McNeese State University launch their first online program, a Bachelor of Science in criminal justice.  Adaptive Campus helped MSU identify the key target markets to focus on in their first year of the program. The approach determined accounted for both the ease of access to each marketing channel and the cost effectiveness of utilizing each channel.

Lansing, MI, January 30, 2008 – Keith Bourne of Adaptive Campus was recently invited to present at Michigan State University on behalf of their Global Campus department. The informative session focused on cost effective marketing techniques and a general marketing approach for existing programs that would be moving into the online education space. The presentation was segmented into three parts:

Lansing, MI, November 13, 2007 - Adaptive Campus and Michigan State University’s Global Campus have partnered to market non-credit online programs through the University.  This collaboration involves the use of permission marketing techniques, which focus more on building stronger bonds with the end-user than traditional marketing techniques. The effort involves utilizing online marketing techniques across various channels specific to the non-credit coverage areas that the University is currently focused on.

Madison, Wisconsin, Aug 9, 2007 - At the 23rd Annual Conference on Distance Teaching & Learning in Madison, WI, Keith Bourne presented to a group of over 50 members of the education community on the most cost effective techniques for online programs from the last four years.  While the presentation focused primarily on marketing online programs, many of the techniques described apply to any education marketing campaign. The techniques come from a non-profit perspective, focusing on social mission friendly strategies. Specific topics covered include:

Needham, MA, June 13, 2007 - Learn about our latest contribution to the education marketing community, Marketingineducation.org. Marketingineducation.org is designed to form a central support resource for our community. Professionals in education marketing are encouraged to contribute to this web site as we continue to add resources and tools. If you already have an Adaptive Campus web site user account, it will already work with the Marketingineducation.org web site.

Natchitoches and Bossier, LA, May 5, 2007 - Adaptive Campus worked with Bossier Parish Community College and Northwestern State University to launch the Continuum for All Louisiana Learners (CALL) web site at www.YourCALLLa.org. Student interest has been high right from the beginning when local press picked up the story and drove traffic into the hundreds within the first few days of launch. Additional marketing channels used beyond the web site that Adaptive Campus developed includes additional press outreach, outdoor advertising, and television and radio spots.