Finding the Right Students for You...

Adaptive Campus was founded to provide specialized marketing services for education and the organizations that serve education. We are committed to improving the lives of your students through the delivery of the information they need to make that possible. Adaptive Campus will meet with you, discuss your needs and your budget, and then develop a marketing plan that fits within the parameters discussed. We understand that budgets are tight in higher education and will continue to get tighter, so we use innovative approaches to accomplish what you need for a cost you can live with, especially compared with other marketing firm options. We also take careful consideration to integrate our activities with any other marketing efforts you have planned for the same time, ensuring a consistent message across your entire marketing program.

Our services can include any combination of the following activities:

• Web Development - Adaptive Campus understands what needs to be done to make a website an effective marketing tool while also having a firm grasp on the technology behind the website. We utilize the latest techniques that can actually bring the cost of web development down to a fraction of what you might have paid even a couple years ago. We also make sure that your website is ready for the Internet, including optimization for search engines and the installation of powerful analytics tools to track every aspect of your website you could imagine.
• Media Buying/Placement - You name it, we can place it. Television, radio, print, Internet, outdoor, and everything in between. But first, let's figure out what makes sense. You might be surprised where your market is these days and we want to make sure we find them cost effectively.
• Direct Mail (Online and Print) - This is another area we will look at to see if your institution/organization is ready for the dramatic success we may be able to deliver with this powerful medium. Not everyone is ready, so we may just help you get ready, but in the education field, direct mail often plays an integral role in the overall marketing program.
  • Online Direct Mail - This includes e-mail blasts, developing your own email lists, and similar activities.
  • Print Direct Mail - This includes your traditional direct mail approaches, although we put special effort into making sure your mail will be noticed. New to direct mail? Even Ben Franklin utilized direct mail, so it is definitely time to get more familiar with this medium!
• Public Relations - Adaptive Campus doesn't manage public relations in-house, but we do have a qualified list of highly qualified firms that we can manage as part of an overall marketing effort, so that you don't have to manage in pieces. We also work very well with any existing PR resources you have available at your institution/organization and encourage you to consider those resources as a key element in your marketing campaign.
• The Great Unknown - One of the strengths of Adaptive Campus that can set us apart from other similar firms is our ability to identify up-and-coming channels that are relatively low cost, yet will deliver considerable value to your institution. It isn't just about trying out new things though. We take very careful consideration to make sure the techniques suggested fit your institution and the market you are trying to reach. But once it passes these criteria, you will reap the rewards associated with new techniques that have yet to be overused and overpriced.
• Online Account Management - Manage your account, student leads, proposals, advertisement placement, and other key information through a specialized online interface, complete with key data analysis tools.
• Other Key Services Include: Market Analysis, Strategic Marketing Planning, and Marketing Campaign Administration and Analysis

Recent Client List

• Bossier Parish Community College
• Consortium for Education, Research and Technology
• Louisiana Board of Regents
• Louisiana State University at Eunice
• McNeese State University
• Michigan State University
• Northwestern State University
• Sloan Consortium
• Southeastern Louisiana University
• Southern Regional Education Board
• The University of Louisiana at Monroe

Adaptive Campus Background and Vision

A record number of career changing degrees are being sought, a record number of jobs are being outsourced in fields that were thought to guarantee a secure career just a few years ago, and the cycle of turnover for these occurrences continues to shorten and affect more and more of the economy in many countries around the world. Education provides the link between these transitions for many, evident in the record number of adults that are already going back to school, many to pursue degrees in new fields. Eventually, education may even become intertwined with our daily career activities, helping us to navigate a business world we can hardly even imagine today. One thing is for certain, for most of us, gone are the days of getting a 4-year degree and staying in the same job function for the rest of your career. In today's world, we all have to continue to adapt to the changing business world, reinventing ourselves as the economy changes and as our job pursuits change. Adaptive Campus is currently developing a set of services that will provide the "glue" that makes these transitions easier for potential students, quality institutions, and for the local economies around the world. Adaptive Campus seeks to connect the world of education.

For more information, please contact Keith Bourne @ 734.926-8208.