Marketing Services

Don't just find students, find the right students...

Adaptive Campus has been providing specialized marketing and recruitment services for education and the organizations that serve education for over three years. We are committed to improving the lives of your students through the delivery of the information they need to make that possible. Adaptive Campus will meet with you, discuss your needs and your budget, and then develop a marketing plan that fits within the parameters discussed. We understand that budgets are tight in higher education and will continue to get tighter, so we use innovative approaches to accomplish what you need for a cost you can live with, especially compared with other marketing firm options. We also take careful consideration to integrate our activities with any other marketing efforts you have planned for the same time, ensuring a consistent message across your entire marketing program.

Our services can include any combination of the following activities:

  • Web Development - Adaptive Campus understands what needs to be done to make a website an effective marketing tool while also having a firm grasp on the technology behind the website. We utilize the latest techniques that can actually bring the cost of web development down to a fraction of what you might have paid even a couple years ago. We also make sure that your website is ready for the Internet, including optimization for search engines and the installation of powerful analytics tools to track every aspect of your website you could imagine.
  • Media Buying/Placement - You name it, we can place it. Television, radio, print, Internet, outdoor, and everything in between. But first, let's figure out what makes sense. You might be surprised where your market is these days and we want to make sure we find them cost effectively.
  • Direct Mail (Online and Print) - This is another area we will look at to see if your institution/organization is ready for the dramatic success we may be able to deliver with this powerful medium. Not everyone is ready, so we may just help you get ready, but in the education field, direct mail often plays an integral role in the overall marketing program.
    • Online Direct Mail - This includes e-mail blasts, developing your own email lists, and similar activities.
    • Print Direct Mail - This includes your traditional direct mail approaches, although we put special effort into making sure your mail will be noticed. New to direct mail? Even Ben Franklin utilized direct mail, so it is definitely time to get more familiar with this medium!
  • Public Relations - Public relations are often the cornerstone of any effective outreach effort in education, especially in the non-profit field. Adaptive Campus will integrate PR efforts with the other elements discussed here. We also work very well with any existing PR resources you have available at your institution/organization and encourage you to consider those resources as a key element in your marketing campaign.
  • The Great Unknown - One of the strengths of Adaptive Campus that can set us apart from other similar firms is our ability to identify up-and-coming channels that are relatively low cost, yet will deliver considerable value to your institution. It isn't just about trying out new things though. We take very careful consideration to make sure the techniques suggested fit your institution and the market you are trying to reach. But once it passes these criteria, you will reap the rewards associated with new techniques that have yet to be overused and overpriced.
  • Online Account Management - Manage your account, student leads, proposals, advertisement placement, and other key information through a specialized online interface, complete with key data analysis tools.
  • Other Key Services Include: Market Analysis, Strategic Marketing Planning, and Marketing Campaign Administration and Analysis

In addition to providing formal services for education, we are also very involved in this community through the www.marketingineducation.org website. We hope you will visit that website and utilize the many free resources available.

Recent Client List

  • Bossier Parish Community College
  • Consortium for Education, Research and Technology
  • Louisiana Board of Regents
  • Louisiana State University at Eunice
  • McNeese State University
  • Michigan State University
  • Northwestern State University
  • Sloan Consortium
  • Southeastern Louisiana University
  • Southern Regional Education Board
  • The University of Louisiana at Monroe

What Our Clients are Saying

“Adaptive Campus was able to provide us with innovative ways to implement marketing via the Internet. Keith provided detailed reports on his research and findings on how to increase traffic to our Web site, as well as provided suggestions on ways to enhance our customer's experience when they visited our site. Keith is personable and a team-player.”

Kate Koltvedt
Senior Project Manager/Marketing and Sales Coordinator
Michigan State University

“Keith and Adaptive Campus have done exceptional work on several projects in online learning. They managed a web-based marketing campaign for the Southern Regional Education Board and later developed and managed (and still manage) a Louisiana project focusing on adult learners (CALL...see his work at www.yourcallla.org). Keith is creative, hardworking, and brings a great understanding and fresh ideas to web development and online marketing. Consider Adaptive Campus for your next marketing project.”

Bruce Chaloux
Director, Student Access and Programs and the Electronic Campus
Southern Region Education Board

“Adaptive Campus provided us with new information on marketing and how best to implement. Keith provided us with useful training for staff so they could continue his implementation. A great person and good team, would definitely hire again for internet marketing work.”

Karen Vignare
Director, MSU Global
Michigan State University

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