Natchitoches and Bossier, LA, May 5, 2007 - Adaptive Campus worked with Bossier Parish Community College and Northwestern State University to launch the Continuum for All Louisiana Learners (CALL) web site at www.YourCALLLa.org. Student interest has been high right from the beginning when local press picked up the story and drove traffic into the hundreds within the first few days of launch. Additional marketing channels used beyond the web site included additional press outreach, outdoor advertising, and television and radio spots.

The Continuum for All Louisiana Learners (CALL) will begin in August at Bossier Parish Community College and Northwestern State University. Adult learners will be able to work toward an Associate of Applied Science in Business Administration or Computer Information Systems with a concentration in Software Applications at BPCC. A Bachelor of General Studies with a concentration in Professional Studies will be available at NSU. For additional information see the CALL web site at www.YourCALLLa.org, as well as the NSU web site release.

Both Bossier Parish Community College and Northwestern State University are members of CERT, an established economic-workforce consortium, that assists North Louisiana’s 11 higher education institutions in efforts to raise public awareness about the new initiative. The CALL initiative is part of the Louisiana Board of Regents’ “Education…Go for more!” campaign, being implemented in cooperation with the SREB’s Adult Learning Campaign, supported by a grant from Lumina Foundation for Education, and the Go Alliance, a consortium of SREB member states chartered to cooperatively prepare for and launch media outreach campaigns that motivate all students to complete school at high levels of achievement. SREB established the Go Alliance to help states share expensive media materials and run more effective campaigns. The Go Alliance is supported by its member states and is sponsored by the College Board and ACT Inc.

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