Madison, Wisconsin, Aug 9, 2007 - At the 23rd Annual Conference on Distance Teaching & Learning in Madison, WI, Keith Bourne presented to a group of over 50 members of the education community on the most cost effective techniques for online programs from the last four years.  While the presentation focused primarily on marketing online programs, many of the techniques described apply to any education marketing campaign. The techniques come from a non-profit perspective, focusing on social mission friendly strategies. Specific topics covered include:

• Low-cost market analysis - Focus on how institutions can conduct market analyses at a fraction of the cost of traditional methods.
• Low-cost Web 2.0 web site development - Find out how institutions can build dynamic and professional web sites with improved Web 2.0 functionality at a fraction of the cost of traditional web development.
• Social Mission Friendly Marketing Strategy - Learn about a cost-effective marketing strategy that has shown to cost less than traditional approaches, but with greater effectiveness. And best of all, these strategies are even social mission friendly, perfect for non-profit education institutions and organizations.
• General Enrollment Tips - Last, general tips are offered to help prepare the entire enrollment function for success.

To view the online version of the presentation, please click here to access it on the MarketinginEducation.com website.