Lake Charles, Louisiana, March 4, 2008 - Adaptive Campus and other professionals from around the country recently collaborated to help McNeese State University launch their first online program, a Bachelor of Science in criminal justice.  Adaptive Campus helped MSU identify the key target markets to focus on in their first year of the program. The approach determined accounted for both the ease of access to each marketing channel and the cost effectiveness of utilizing each channel. The research conducted also utilized the speciality areas of the other professionals on the team to identify key aspects of the new program that could be the focus of upcoming marketing communications. In tandem, the team presented an effective plan for all aspects of launching an online program.