Lansing, MI, November 13, 2007 - Adaptive Campus and Michigan State University’s Global Campus have partnered to market non-credit online programs through the University.  This collaboration involves the use of permission marketing techniques, which focus more on building stronger bonds with the end-user than traditional marketing techniques. The effort involves utilizing online marketing techniques across various channels specific to the non-credit coverage areas that the University is currently focused on. While similar to for-credit marketing efforts in many ways, these campaigns involve some unique marketing activities specific to the challenges of launching and growing non-credit course programs.